In this in-depth blog post you'll learn:
Back in 2020 (remember, life before COVID? - nope, us neither), the marketers at Wyzowl conducted a survey that found...
Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google.
Because Google includes YouTube videos at the top of the page for many search terms.
Here is an example of this in action:
When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.
In this instance
Of the 3 results, 1 is for the video editing app Filmora.
Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.
Don’t let them capitalize on the benefits of video and leave you behind!
Because Google includes YouTube videos at the top of the page for many search terms.
Technology has made it easier for businesses to have access to video content.
Technology has also made it incredibly easy and accessible for people to watch video content.
Here are a few of the most compelling we found for you:
If you aren't creating videos, you risk missing out on one of the most popular ways that people consume content.
Shoppable product videos - aka the untapped gold mine in e-commerce retail - 86% of buyers now prefer interactive, visual content that can be accessed on demand.
Let's crunch some numbers from HubSpot:
Explainer videos all usually follow a similar structure:
What: What’s the problem?
How: How will your product or service fix it?
Why: Why should the audience choose you?
Here are a few examples of how:
Here are a few interesting stats to put into perspective the heavyweight behind online customer reviews:
This doesn't mean that you shouldn't be creating video content, it just means you have to set out clearly what you want to achieve from your video marketing content.
It's exactly like when you go to shopping centers. You have 3 categories:
There are three main stages that buyers go through when researching and buying online:
This is where you can build up your brand, so quality is crucial. Do it well, and you’re halfway to a sale. Make a mistake, and you risk losing them.
Here are a few tips to consider:
Here’s what you should consider for your own content:
Here are the things you should implement into your content:
Here’s how it works:
Here’s how to elevate your stories and reels:
If you want to reach Generation Z with your video content, the first thing you need to do is determine where they spend their time online.
According to research, the average adult’s attention span dropped from a mere 12 seconds in 2000 to just 8 seconds in 2013. This number can be even lower for the teenage Gen Z-ers!
Additionally, they are very in tune with cultural differences and often align with brands that respect these differences.
According to a recent study by Fullscreen, Gen Z-ers are more likely than older generations to share the content they enjoy.
Not only has this continued in 2021, but it also reminds us of two things:
Creating a video for social media has a whole different set of considerations that you might want to keep in mind before you publish your video online.
What skills do they have?
What Is The Purpose of The Video:
Who Is Your Target Audience:
What Are Your 3 Key Messages:
What Is Your Ideal Timeline:
What’s Your Project Budget:
What Emotions Are You Trying To Achieve:
What Specific Visuals Should Be Captured:
How Will The Final Video Be Hosted & Distributed
Awesome article
Awesome !!
Great read! very informative 🙂
Great article! Super helpful, will definitely apply these tips for my brand.