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2. Reasons Why Marketing Videos Are Effective
Back in 2020 (remember, life before COVID? - nope, us neither), the marketers at Wyzowl conducted a survey that found...
- People share videos TWICE as often as any other content type...
- Nearly 90% of those surveyed had watched a company video that convinced them to spend money and buy the product or service advertised on the video.
Why Are Videos Important?
Videos Rank Well in Search Engines
- It's all about Search Engine Optimization (SEO) - don't worry - you don’t have to be a tech expert to understand this!
- Google searches and other search engines regard videos as extremely important, meaning, they are often easier to rank than other forms of content (blogging, picture catalogs etc)
- When people see online videos, the natural instinct is to stop scrolling. Even if consumers give their attention to your video for just a few seconds, that's an opportunity to advertise your brand / get your message across
- Google promotes websites that have videos by incorporating video results in active and non-active consumer search queries
- Yes - it is 50 times easier to achieve a “page 1 ranking” on Google if you have video content!
- People can easily share your videos, increasing your brand’s exposure and reach.
Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google.
Because Google includes YouTube videos at the top of the page for many search terms.
Here is an example of this in action:
When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.
In this instance
Of the 3 results, 1 is for the video editing app Filmora.
Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.
Because Google includes YouTube videos at the top of the page for many search terms.
Here is an example of this in action:
When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.
In this instance
Of the 3 results, 1 is for the video editing app Filmora.
Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.
Content Video Marketing Has a Good Return on Investment
80% of marketers state that they’re happy with the ROI that they get from video ads (Animoto).
93% of marketers report that video has helped them get more customers (Animoto).
And maybe the most interesting statistic of all…
Because video has such a high ROI, 99% of marketers state that they plan on continuing using video as part of their digital marketing this year (WyzOwl).
Because video has such a high ROI, 99% of marketers state that they plan on continuing using video as part of their digital marketing this year (WyzOwl).
Marketing Videos are Mobile-Friendly
- Everywhere you go, pretty much anywhere in the world, people will be on their phones or have their phones close to them (have you SEEN that episode of Black Mirror?!)
- What are they doing? Watching some form of video content
- People use their smartphones to browse products, gather information, decide which stores to visit, finalize a purchase without making a single click on a desktop or setting foot in a store
- Using video marketing on mobile platforms will capture your audience while they’re already considering making a purchase!
Videos are Easy to Share
- In your lifetime you’ve probably seen videos go viral - some cool, some… questionable?
- But what could a possible video of yours going viral, do for your business? Heaps!
- A whopping 92% of people with a smartphone share videos they find online with co-workers, friends, partners, and family members
- A whopping 92% of people with a smartphone share videos they find online with co-workers, friends, partners, and family members
- If you need your content to spread quickly and reliably, branded video content is your best bet.
Awesome article
Awesome !!
Great read! very informative 🙂
Great article! Super helpful, will definitely apply these tips for my brand.
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