In this in-depth blog post you'll learn:
Back in 2020 (remember, life before COVID? - nope, us neither), the marketers at Wyzowl conducted a survey that found...
Here are a few of the most compelling we found for you:
Shoppable product videos - aka the untapped gold mine in e-commerce retail - 86% of buyers now prefer interactive, visual content that can be accessed on demand.
Let's crunch some numbers from HubSpot:
Explainer videos all usually follow a similar structure:
What: What’s the problem?
How: How will your product or service fix it?
Why: Why should the audience choose you?
Here are a few examples of how:
Here are a few interesting stats to put into perspective the heavyweight behind online customer reviews:
This doesn't mean that you shouldn't be creating video content, it just means you have to set out clearly what you want to achieve from your video marketing content.
It's exactly like when you go to shopping centers. You have 3 categories:
There are three main stages that buyers go through when researching and buying online:
This is where you can build up your brand, so quality is crucial. Do it well, and you’re halfway to a sale. Make a mistake, and you risk losing them.
Here are a few tips to consider:
Here’s what you should consider for your own content:
Here are the things you should implement into your content:
Here’s how it works:
Here’s how to elevate your stories and reels:
If you want to reach Generation Z with your video content, the first thing you need to do is determine where they spend their time online.
According to research, the average adult’s attention span dropped from a mere 12 seconds in 2000 to just 8 seconds in 2013. This number can be even lower for the teenage Gen Z-ers!
Additionally, they are very in tune with cultural differences and often align with brands that respect these differences.
According to a recent study by Fullscreen, Gen Z-ers are more likely than older generations to share the content they enjoy.
Not only has this continued in 2021, but it also reminds us of two things:
Creating a video for social media has a whole different set of considerations that you might want to keep in mind before you publish your video online.
What skills do they have?
What Is The Purpose of The Video:
Who Is Your Target Audience:
What Are Your 3 Key Messages:
What Is Your Ideal Timeline:
What’s Your Project Budget:
What Emotions Are You Trying To Achieve:
What Specific Visuals Should Be Captured:
How Will The Final Video Be Hosted & Distributed